SENIORS BEWARE!
by Lawrence C. Melton, Esq., lmelton@dhayeslaw.com
THE HAYES LAW FIRM, www.dhayeslaw.com
(After the initial publication of the following blog, a representative of Certified Senior Advisors contacted me. He objected to my use of the term "phony" and said: "We are very clear--and have the only disclosure statement in the industry that underscores our position--that the CSA designation is a supplement, not a substitute, for a professional's other licenses, credentials and education. To suggest otherwise is inaccurate.")
Last Sunday the New York Times reported a growing trend in the securities and insurance industry. Financial Advisors are now obtaining phony official-sounding titles in order to trick seniors citizens. (See Charles Duhigg, Older Investors Swarmed by "Instant Experts").
A financial advisor working for an insurance company will pay a certain amount of money for a correspondence course to obtain an official sounding title. The course might take a couple of days or maybe a couple of hours. Then the advisor takes an easy multiple choice test and obtains the phony title. (See Charles Duhigg, Older Investors Swarmed by "Instant Experts").
Earlier this year the NASD published NASD Investor Alert: Fraud Fighting 101: Smart Tips for Older Investors, available at www.nasd.com. The benefit of this Investor Alert is that it classifies and labels the common tactics employed by brokers during a sales pitch. One such tactic is the source credibility tactic:
The "Source Credibility" Tactic--trying to build credibility by claiming to be with a reputable firm or to have a special credential or experience. "Believe me, as a senior vice president of XYZ Firm, I would never sell an investment that doesn't produce."
NASD Investor Alert: Fraud Fighting 101: Smart Tips for Older Investors.
The NY Times article provided a list of several of these phony titles to be on the look-out for:
Certified Senior Adviser
Certified Elder Planning Specialist
Registered Financial Gerontologist
Certified Retirement Financial Adviser
Certified Senior Adviser
(See Charles Duhigg, Older Investors Swarmed by "Instant Experts").
The financial advisor will use one of the above impressive-sounding titles to trick senior citizens into believing he has creditials and expertise. In reality the advisor may be an inexperienced novice in this area who simply took a phoney on-line correspondence course.
Once the advisor has fooled the senior into believing he is an expert, the advisor will earn big commissions by placing the senior in a bad investment, such as a variable annuity.
When asked who the most common victim of securities fraud is, attorney Debra Hayes of The Hayes Law Firm said:
"It's typically the elderly, those that are retiring or are retired. In this day and time, many, many people are retiring at the age of 55 and that's not what we would normally think of as elderly. However, I would say that the victims tend to be from age 55 and up. The common sentiment is that people hire a broker that they trust and then they rely on them and accept their recommendations.
Many employees that are retiring meet with a broker that their company chooses. They're very trusting in that type of a situation and think, "Oh well, my company let this person speak to us, they must know that they're a good person. They must know what they're talking about."
These brokers are extremely good salesmen, which is what they are, salesmen. They really are not financial analyst, in my opinion, but they claim they are. So again, those that fall victim to that the most often are 55 and over, retirees and elderly people."
If you have been the victim of securities fraud call THE HAYES LAW FIRM at 1-866-332-3567, and visit www.dhayeslaw.com
email author of blog at lmelton@dhayeslaw.com
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